20+ years ago
20+ Extensive search capabilities limited to large enterprise document management systems. Internet search – page titles only.
Google’s foundation changes the game, quickly becoming part of the global language for searching the web.
Amazon & eBay
Well known examples of search moving into other areas of the internet, with faceted search results, where filters are reelevant to the results.
Google and others began demographically weighting searches, with different results being found depending where you searched from.
The dawn of social networks, sees the effect of a knowledge graph in search. Results are displayed in order of how close they are to you by relationship.
Search reaches the smartphone and home. Search by voice becomes possible and devices can follow basic context from one command to the next.
While this evolution has focused on the consumer, the Enterprise has been somewhat left behind.
THE RISE OF THE KNOWLEDGE GRAPH
Beyond Search – Research
Pure search technologies fail because the use of specific terms is limiting. The most relevant content may not use the terms an individual is searching for. Ever changing context means finding relevant content is increasingly difficult. People want to connect concepts and get information relevant to their query instantly.
Knowledge Graphs provide a critical first step towards building this next generation of search. Today, Google is probably the best example of a Knowledge Graph.
Transforming data into personalised, contextualised insight
The Sentience Platform builds a Knowledge Graph that is not about the facts that Google learn, but the relationships between topics and concepts.
While the Google Knowledge Graph promotes general knowledge, Sentience becomes wholly brand-centric. It learns about the sector and brand, prioritising this above the meaning of commonly known concepts.
Tapping into the collective intelligence of myriad private and public data sources as well as the web, Sentience adds all important context and personalisation. This enables the surfacing of relevant information and connections that would previously have gone undiscovered.
GET IN TOUCH
To find out more about Sentience drop us a line to arrange a chat about your needs, and how Sentience can answer them.